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Never a duplicate
Ova Membership

Protection that
grows with them.

Every six months, a box arrives. One hero product chosen for where your child is right now. One protective add-on that complements it. Never something you already own. Always something you need next.

One Meter moves freely between any room — unplug, relocate, relabel in the app. A second Meter is only for simultaneous multi-room monitoring.

The box checks your order history before it ships. If you already own something, it moves to the next item on your family's roadmap. You will never receive a duplicate.
How it works
What's in the box
Choose a tier
How the box works

It checks what you
already have. Then decides.

Your box is not a fixed schedule. It is built around you. When we prepare your box, your order history is checked first. Anything you already own — whether bought directly or received in a previous box — is skipped. The box then moves to the next item on your child's protection roadmap.

1
We check your order history
Before every box ships, we review every product you've purchased from Ova — in your first order, in previous boxes, or added separately. Nothing you already own will be sent again.
2
We look at your child's age
The app knows your child's date of birth. Products are sequenced by developmental stage — infant, crawler, toddler, young child. The right product for where they are right now, not where they were six months ago.
3
We pick what's next on the roadmap
There are nine products on the Ova roadmap. Your box skips what you own and sends the next most relevant item — based on age, owned products and what's launched since your last delivery.
4
You approve before it ships
Seven days before your box ships, you receive an email and app notification showing exactly what's been selected and why. You can swap, skip or customise before it leaves our warehouse.
Example — how it works in practice
You order a Blanket, Meter, Baby Hat and Nursing Cover on day one. Here's what Month 6 sends you instead:
What you already own
Ova Blanket · Forest · Child
Ova Meter
Ova Baby Hat
Ova Nursing Cover
What Month 6 sends instead
Hero: Lap Pad — laptop & device protection
Add-on: Pillow Protector — 8hrs overnight
The Nursing Cover and Baby Hat were skipped because you already own them. The roadmap moved to what your growing child needs next.
What could be in your box

Every product.
Fully described.

Below is every item that can appear in a Shield or Guardian box. Each one is described in full — what it is, what it protects against, who it's for, and its retail value. Nothing is vague. You should know exactly what you might receive before you subscribe.

All products
Hero items
Add-ons
Guardian only
Hero product
Ova
Series I Blanket
HeroShield + Guardian
Ova Blanket — size upgrade
As your child grows from infant to toddler to young child, their blanket needs to grow too. This delivery sends the next size up — from infant to child, or child to adult — in your chosen colourway. EcoShield™ silver-fibre, OEKO-TEX certified, machine wash 30°. This is the core of the Ova system and the item most members receive in their Month 18 delivery once they've moved through the smaller protective items.
£245–£345
Typically Month 18+
when child has outgrown first blanket
Hero product
Ova
Nursing Cover
HeroShield + Guardian
Ova Nursing Cover
When a mother feeds her baby — whether breastfeeding or bottle — and her phone is on the table or in her hand, the baby is exposed to RF radiation at zero distance, directly to the head. The Nursing Cover drapes over the mother and infant during feeding, blocking up to 99% of RF. EcoShield™ silver-fibre. Lightweight, breathable, machine wash 30°. Often cited by members as the product they wish they'd had from day one. Typically sent at Month 6 for families who haven't already purchased it.
£95
Typically Month 6
for infants 0–12 months
Hero product
Ova
Lap Pad
HeroShield + Guardian
Ova Lap Pad
A rigid EcoShield™ pad that sits between a laptop or tablet and the body. Particularly relevant during pregnancy and for parents who work from home with a child nearby. Laptops emit both RF (Wi-Fi, Bluetooth) and ELF (from the power supply and processor) — the Lap Pad blocks the RF component and significantly reduces ELF by creating distance between the device and the body. Sized for 13–15" laptops. Slim, portable, covered in organic cotton. Relevant for most families from Month 12 onwards as the child becomes mobile and sits on or near a parent using a device.
£65
Typically Month 12+
when child is mobile
Hero product
Ova
Newborn Sleep Suit
HeroShield + Guardian
Ova Newborn Sleep Suit
Full-body protection during the hours your baby sleeps. EcoShield™ silver-fibre is woven into an organic cotton sleep suit, providing RF shielding across the whole body — including the arms and torso that a blanket doesn't cover when the baby moves in the night. Available in sizes 0–3 months, 3–6 months and 6–12 months. Sent in the correct size for your child's current age. Particularly relevant for families with baby monitors, Wi-Fi routers or smart speakers in or near the nursery. OEKO-TEX certified. Machine wash 30°. Coming Q3 2027 — will enter the box rotation on launch.
£75
Coming Q3 2027
for newborns 0–12 months
Hero product
Ova
Pram Liner
HeroShield + Guardian
Ova Pram Liner
Children spend hours outdoors in prams — near roads, near mobile mast infrastructure, near other devices. The Pram Liner fits most standard pram and pushchair seats and brings the same EcoShield™ RF shielding from the home to the outside world. Fitted design with anti-slip backing. Covers the base, sides and head area of the seat. Particularly relevant in urban areas where outdoor RF readings are higher. Complements the Ova app's outdoor 5G tower mapping feature. Coming Q4 2027. OEKO-TEX certified. Machine wash 30°.
£110
Coming Q4 2027
for children 0–3 years
Add-on
Ova
Baby Hat
Add-onShield + Guardian
Ova Baby Hat
A newborn's fontanelle — the soft spot on top of the skull — remains open for up to 18 months. During this window, the skull offers less protection to the developing brain. The Ova Baby Hat is made with EcoShield™ silver-fibre and provides RF shielding directly to the head, covering the fontanelle area. Soft organic cotton outer. Available in three sizes: newborn (0–3m), small (3–9m) and medium (9–18m). Sent in the correct size for your child. OEKO-TEX certified. Hand wash recommended; gentle machine wash 30° acceptable.
£40
For infants 0–18 months
while fontanelle is open
Add-on
Ova
Pillow Protector
Add-onShield + Guardian
Ova Pillow Protector
The head rests on a pillow for 7–10 hours every night. For families with a Wi-Fi router, smart speaker or phone charger in the bedroom, this is the most sustained exposure period of the day. The Pillow Protector is a fitted EcoShield™ case that slides over a standard pillow, providing RF shielding directly to the head during sleep. Standard pillow size (48×74cm). Organic cotton outer. Machine wash 30°. Relevant for both children and adults. Coming Q1 2028.
£55
For children 18m+ and adults
Coming Q1 2028
Add-on
Ova
Extra Meter
Add-onShield + Guardian
Additional Ova Meter
One Meter is enough for most families. The Ova Meter unplugs from any wall socket and moves freely between rooms — plug it into the nursery overnight, the living room during the day, the home office when you're working. Each time you change rooms, you update the room label in the app and the reading is logged against that room. Your exposure history builds up per room over time, even with a single Meter.

A second Meter is for families who want simultaneous readings — a live dashboard showing the nursery, living room and home office all at once, without moving anything. If you want to know what's happening in every room at the exact same moment, that's when a second or third Meter makes sense. Not before.
£80
For homes with multiple rooms
to monitor simultaneously
Coming soon
Meter 2
Add-onComing 2026
Ova Meter 2 — wireless puck
The current Ova Meter is a plug-in device — it needs a wall socket and stays in one position. Meter 2 removes that constraint entirely. A small ceramic puck — roughly the size of a large coin — that sits on any surface: a bedside table, inside a cot, on a changing mat, or clipped to a pram. Battery powered via USB-C with a 30-day charge. No prongs. No wall required. Places anywhere. The app assigns readings to whichever room or zone you've labelled. For families who want protection monitoring without a visible plug socket device, this is the form factor we're working towards. Coming 2026 — Guardian members will be first to receive it.
~£80
Coming 2026
Guardian members first
Hero product
Ova
Bump Band
HeroGuardian only
Ova Bump Band
For members who are expecting again, or who signed up during pregnancy. A soft, stretchy band worn across the bump during the second and third trimester — the period when foetal development is most active and RF exposure is most relevant to discuss with a healthcare provider. EcoShield™ silver-fibre woven into organic stretch fabric. Adjustable for bump size 20–40 weeks. Worn under clothing. Machine wash 30°. Coming Q3 2027. Included in Guardian boxes for members whose app profile indicates a current or upcoming pregnancy.
£85
Guardian only · Coming Q3 2027
for expectant mothers
Guardian membership · every second box

The Ova Home EMF Audit Kit

Once a year, Guardian members receive a complete home EMF audit kit. This is not a generic leaflet. It is a structured, room-by-room assessment tool designed by Dr. Priya Chandrasekhar that results in a personalised written report back from the Ova science team. Here is exactly what it contains.

01
Calibrated RF test cards (×6)
Laminated cards that change colour at three RF threshold levels: safe (below 1 μW/m²), moderate (1–100 μW/m²) and elevated (above 100 μW/m²). Hold near any wireless device for 10 seconds. Use alongside your Ova Meter for room-by-room mapping.
02
Room-by-room audit guide (printed)
A 16-page structured guide covering 8 rooms: nursery, bedroom, living room, kitchen, home office, bathroom, hallway and garden/outdoor. Exact positions to stand, what to look for, how to record your Meter readings, and what each result means.
03
In-app guided audit (primary)
Open the Ova app, tap "Start home audit" and walk room to room. The app reads your Meter live, logs the reading automatically with a room label and timestamp, and builds your home's EMF profile in real time. No writing. No paper. Every reading stored in your account history — visible on a room-by-room map in the app. The paper log sheet is included as a backup for members who prefer it, and is required if you want Dr. Priya's written report by post.
04
Prepaid return envelope
Fill in your log sheet, photograph it or post it back. Within 7 working days, Dr. Priya's team sends you a personalised written report covering: your highest-risk zones, specific changes recommended for each room, progress vs your previous audit if you've done one before, and product suggestions from the Ova range.
05
Router repositioning guide
The single most impactful change most families make. A practical, illustrated guide to router placement — distance from bedrooms, height, optimal positioning — along with a guide to checking and reducing your router's transmission power in the admin settings.
06
Dr. Priya's personalised report
A 2–3 page written assessment of your home's specific EMF profile based on your submitted readings. Written by or reviewed by Dr. Priya Chandrasekhar personally. Includes a prioritised action list, comparison to WHO thresholds, and year-on-year progress tracking for returning members.
Estimated retail value: ~£125 (materials ~£45 + professional assessment time ~£80) · Included free in every second Guardian box · Guardian membership only
Choose your membership

Protect.
Shield. Guardian.

Three tiers. Pause or cancel any time from your account. Swap a box item before it ships. Skip a delivery if life is busy. No penalties.

Entry
Protect
£9.99
per month · billed monthly
~£120/year · cancel any time
The Ova Journal — monthly (deeper members edition)
10% off every future Ova order
24-hour early access to all new launches
Unlimited app exposure history (free tier: 30 days)
No physical box delivered
Standard 2-year guarantee
Best for families who want ongoing discounts and the Journal without a box
Most popular
Shield
£19.99
per month · billed monthly
~£240/year · pause or cancel any time
One hero product — chosen for your child's age, skipping anything you already own
One protective add-on complementing the hero
Dr. Priya's note explaining the selection
Approve or swap items 7 days before shipping
Everything in Protect
15% off all additional orders
Guarantee extended: 2 years → 4 years
Priority 48h replacement dispatch
48h early access to new launches
The box alone is typically worth £95–£150. You pay £120 over 6 months.
Complete family
Guardian
£29.99
per month · billed monthly
~£360/year · pause or cancel any time
One premium hero product — larger size or family version where applicable
One protective add-on for the whole family
Annual home EMF audit kit — in every second box. Full room-by-room assessment + Dr. Priya's personalised written report
Approve or swap items 7 days before shipping
Everything in Shield
Lifetime guarantee on every Ova product
20% off all additional orders
72h early access — first to everything
Beta product testing — feedback direct to Rishi
The Guardian Box alone is typically worth £200–£425 per delivery.
How signup works

We check what you
own before we ship.

When you join Shield or Guardian, here is exactly what happens. This is built on the same platform technology used by leading subscription brands — your order history, family profile and box selection are all connected in real time. Here is the full flow.

The value, plainly

What you pay.
What you receive.

Shield · 6 months
£19.99/month × 6 = £119.94
Hero: Nursing Cover (example)£95
Add-on: Baby Hat£40
Dr. Priya's selection noteincluded
Free delivery£0
Retail value of box£135
You paid£119.94
You save ~£15 on the box alone
Plus: 4-year guarantee, priority replacement, 15% off future orders, 48h early access — all ongoing while you're a member.
Guardian · 6 months (Month 18 box)
£29.99/month × 6 = £179.94
Hero: Blanket size upgrade (adult)£345
Add-on: Extra Meter£80
Home EMF Audit Kit + Dr. Priya's report~£125
Free delivery£0
Retail value of box~£550
You paid£179.94
You save ~£370 on this box alone
Plus: lifetime guarantee on every Ova product, 20% off future orders, 72h early access, beta product testing.
How this works technically
Built on Shopify + Recharge Subscriptions
The Ova membership is powered by Shopify (order management and fulfilment) and Recharge Subscriptions (recurring billing, box scheduling and skip/swap logic). Your order history lives in Shopify and is read by the box selection algorithm before every delivery. Your family profile — child's date of birth, owned products, previous boxes — lives in your Ova account and updates in real time. The 7-day pre-ship email is triggered automatically by Recharge. Your ownership profile in the Ova app is synced with Shopify order data every 24 hours. Payment is handled by Stripe via Shopify Payments — fully PCI DSS compliant. You can pause, skip, swap or cancel any time from your Ova account or directly via the Recharge portal link in your subscription email.
Always free · no membership needed
The Ova Journal
Monthly EMF research, honest parent Q&A, home protection tips. No advertising. No scare tactics. Just evidence-based guidance for families who care about the science.
RB
"I didn't want to send Aaryan a product every six months just to justify a subscription. I wanted to send him the right product — the one he actually needs at that point in his life. When he grew out of his infant blanket, I wanted the child-size to arrive. When he started sitting near my laptop, I wanted the lap pad to arrive. That's what this is. Protection that actually thinks."
— Rishi Bagga, Co-founder · Ova Protection Ltd